In early 1984 the well-known Nike sneaker brand that we now find everywhere nowadays was struggling. The previous year they were huge but as the running shoe craze started to die Nike down wanted something new and encouraging to be certain that the business stayed on the very top of the industry. In this time Michael Jordan was already supporting some other businesses and Nike saw him as the “Golden Ticket” to their success and consequently set out to sign him. Of course as of this time Michael Jordan had no thought to what point this may grow in signing a contract with Nike, but the possibility was seen by his representative.
This then spawned the sneaker understood nowadays by many. They afterward presented Michael with the name in addition to pair and the first fashion of colors which they were planning on creating once Nike had gotten a hold of him. During the conference between MJ his agent and the Nike staff things appeared not to go so well and Michael was said to really have a sort of uninterested look on his face. Nike representatives where worried but just as they left the assembly Michael said he would like to be a part of this deal.
After Michael decided to officially participate in this deal Nike signed a 2.5 million dollar contract for five years, plus royalties and other fringe benefits and this was afterward the entire “shoe game” shifted. At that time many basket ball sneakers were straightforward and white but not the new Jordans for cheap ‘s, they where a bold black and reddish. Of course this can be a huge substitution but it caught the attention of audiences everywhere so substantially that the shoe was prohibited by the NBA in the league. Every game they were worn the NBA billed Michael a $5,000 fine, although Michael did not prevent from wearing them though. This fine was paid by Nike and they could care less as their sneaker was getting ENORMOUS exposure.
This is until Hatfield stepped in and sat Michael down to have on where he wish to find out company and the design go, a one on one discussion. With the assistance of Michaels input to the new Jordans for cheap’s he made them with better materials that could be sold in a more affordable cost and lighter. It was the turning point of Nike as sales sky rocketed.
After this was put in action the Jordans for cheap no longer where created with the Nike Swoosh or the Nike name in the sneakers giving the Jordan brand endless possibilities on where to venture from this point.
On their appearance, a brand which started on a bumpy road has exploded to create one of the largest impacts to the shoe industry and until this day, are still worn and praised. Now there are many more. If you are looking to purchase some of his famed sneakers they could be seen in most sneaker retailers that are out today and although they may be a little more expensive expense comes finer looking Jordans for cheap.